Task 1
John Berger - Ways of Seeing
How does Berger believe publicity will change our lives?
- Publicity is there to show what we want be can yet have.
- What happens in the dreams is what is meant to happen to us.
- The means of reproduction should be judged against your own experiences.
Relationship the Berger identifies between oil painting and colour photography.
- One is fine art and the other as commerce.
- Oil paintings relate to the same principle of that you are of what you have.
- Oil paintings are surrounded in gold to mean wealth. As what surround the publicity image is as, as we are.
Berger identifies 3 dreams that publicity offers us- Name those 3 dreams?
- The dream of later tonight.
- The skin dream.
- The dream of a faraway place.
Berger states that publicity works on our anxieties in two specific ways -
- Urging us to scramble competitively to get more.
- Make money appear as if it was magical.
